Effective Category Management

Effective Category Strategies link Demand Spaces to drivers and enablers

What is an effective category strategy?

Effective category strategies start by identifying consumption opportunities for your target consumers, focusing on propensity rather than trying to push sales.

The most successful category strategy projects are collaborative with marketing, category and sales teams working together combining consumer, shopper and customer perspectives right from the start.

How do you know if your category strategy is as effective as possible?

We've identified a tool to help brands and businesses evaluate their category strategies to celebrate strengths and identify areas to strengthen.

Take 5 minutes to click here and complete our free evaluation survey.

 

What makes the Dynamic Reasoning approach to category strategies so successful?

We apply our tried and tested approach of Propensity Analysis to developing category strategies and category management projects.

This means focusing on propensity to increase consumption and therefore purchase, rather than starting with the shopper and working back.

Ultimately this creates a sustainable category strategy rather than one that’s heavily reliant on pushing products into the shoppers’ basket. 

Plus this delivers what buyers are looking for which is evidence of incremental category growth, making it easier to sell the category vision and plans externally.

Like to know more?

Please email or arrange a call if you'd like to know more about our category strategy methodology and frameworks that deliver sustainable growth